About
Wild Carrot Projects is a private equity firm that builds, buys, and backs brands, and the businesses behind them.
We invest across communications, design, and consumer goods: the agencies that make brands, the companies that sell them, and the ventures that will become them. Our capital is our own, and so is the operating experience that comes with it.
The firm is the holding company of Can Aksuyek, who has spent more than twenty years building businesses in the creative industry from the inside. He co-founded Çözüm, grew it into one of Turkey's most awarded agencies, sold it to TBWA/Omnicom in 2014, and acquired it back in 2024. In between, he opened and ran three Omnicom network offices in Istanbul, served on the board of the Turkish Association of Advertising Agencies, and co-founded Saf Nutrition, now the country's leading plant-based food brand.
We take positions where we can do more than fund. Design, brand, and distribution are levers we have pulled before, and we pull them again for every company we hold.
- 01
Creative Capital
Brand, design, and communications expertise, deployed as equity. We contribute the work as well as the money.
- 02
Financial Capital
Direct investment from our own balance sheet, alongside a network of co-investors when a deal calls for it.
- 03
Relationship Capital
Twenty years of operators, clients, and partners across three markets, opened to every company in the portfolio.