About
Wild Carrot Projects is a private equity firm that builds, buys, and backs brands, and the businesses behind them.
We invest across communications, design, and consumer goods: the agencies that make brands, the companies that sell them, and the ventures that will become them. Our capital is our own, and so is the operating experience that comes with it.
We take positions where we can do more than fund. Design, brand, and distribution are levers we have pulled before, and we pull them again for every company we hold.
- 01
Creative Capital
We don't just fund brands, we make them. Strategy, identity, and communications deployed as equity — not billed as a service.
- 02
Financial Capital
Our own balance sheet, not a fund with LPs to report to. When a deal needs more, we bring co-investors we've worked with for years — people who understand the industries we operate in.
- 03
Relationship Capital
Every company in the portfolio gets the network. Operators, distributors, clients, and partners across Istanbul, Madrid, and London — doors we've already opened.